(You don’t need more visitors, you need less people… leaving)
The #1 mistake I see when auditing new clients at Ascensor | Digital Conversion Specialists? Pouring budget into PPC for “guaranteed traffic” without fixing conversion leaks first.
If 100,000 visitors come to your site and 95,000 leave without buying, adding another 50,000 won’t fix the problem. You’re just paying to lose more people.
Traffic only amplifies what’s already happening.
If your site has conversion leaks, you’re paying to send people into a broken UX journey.
Fix friction points like:
✅ Slow load times that kill engagement
✅ Confusing navigation that prevents exploration
✅ Frustrating forms that make checkout a chore to complete
More traffic only works if your site converts at a half-decent rate.
Otherwise, you’re just paying people to come and go empty-handed.