“I’m not loving it”
I spotted various A/B tests on the uber eats app today appealing to Muslim customers during the month of Ramadan.
McDonald’s doesn’t offer Halal (permissible) food.
Genuine inclusivity and cultural awareness demands more than just a tick box exercise around the content calendar. A proper understanding of practices and dietary requirements (Halal) should be a leading strategy.
Also……
Boycotts.
