Category: Uncategorized
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Major GDPR* breach? We’re (mostly) all at risk…
(or at least 8 out of 10 that I’ve checked) Comparethemarket / MoneySupermarket and similar sites have an energy tool that 𝐥𝐞𝐭𝐬 𝐚𝐧𝐲𝐨𝐧𝐞 𝐬𝐞𝐞 𝐰𝐡𝐨 𝐘𝐎𝐔𝐑 𝐞𝐧𝐞𝐫𝐠𝐲 𝐬𝐮𝐩𝐩𝐥𝐢𝐞𝐫 𝐢𝐬, and how much you’re consuming. So what?I don’t think it’s in the public’s interest to know how much gas or electricity we use. No login. No…
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Experimentation is in full swing by Uber this Ramadan
“I’m not loving it” I spotted various A/B tests on the uber eats app today appealing to Muslim customers during the month of Ramadan. McDonald’s doesn’t offer Halal (permissible) food. Genuine inclusivity and cultural awareness demands more than just a tick box exercise around the content calendar. A proper understanding of practices and dietary requirements…
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Nothing says we care quite like a noreply@ email
How did I end up here? – visited their website– submitted an enquiry– did NOT opt into the newsletter (unticked)– received a newsletter 2 days later, thanks?– opened the email– from a noreply@ Have a question?Tough. Some feedback?No thanks. User experience isn’t just websites and apps. A good UX definitely isn’t a one way convo.
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Farmfoods hit £1 BILLION in 2024 with a website that breaks all the rules!
❌ No PPC❌ No Analytics❌ No Online Shop❌ No Tag Manager❌ No Facebook Pixel❌ Not a lot of anything really With hardly any digital, they’ve smashed a billion in offline sales. No data. No user insights. No online strategy. Just a static website and 300+ physical stores doing all the heavy lifting. Question is, could…
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This design tool has saved me countless hours over the years
Have you’ve ever had to reconstruct a website in Figma just to make minor design adjustments, test a new layout, or prepare for an A/B test? It can be a tedious process… Spending time rebuilding from scratch rather than improving for conversions is pretty inefficient for both designers & clients. That’s where html.to.design comes in.…
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More traffic won’t mean more sales
(You don’t need more visitors, you need less people… leaving) The #1 mistake I see when auditing new clients at Ascensor | Digital Conversion Specialists? Pouring budget into PPC for “guaranteed traffic” without fixing conversion leaks first. If 100,000 visitors come to your site and 95,000 leave without buying, adding another 50,000 won’t fix the…
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Be my guest…
1 in 4 customers dump their basket when you force account creation. (Probably more depending on your UX flow) If a customer wants socks, shoes, or a shirt, it doesn’t mean they’re up for a long-term relationship, at least not yet. Good work, your marketing led them to your site, they’ve add items, they’re about…
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Ai brings Knives back to John Lewis. 15 years later, a bold bet?
John Lewis reintroduces knives to its online store after 15 years, but with a modern twist – facial recognition at checkout! The retailer, known for pulling knives from digital shelves years ago, now uses AI for age verification, ensuring customers are 18+. While some view this as a gimmick or excessive tech, they’ve transitioned from:…
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The second click that goes nowhere (reducing site conversions and how to fix it)
I often see this when reviewing heatmaps or screen recordings, especially ecommerce websites. Clicks. Lots of clicks. The problem is, those clicks didn’t go anywhere. The first click … gets people to your site (ads, social, curiosity? etc).The second click … gets people off (when it goes nowhere). Hitting dead ends isn’t a bug or…