John Lewis reintroduces knives to its online store after 15 years, but with a modern twist – facial recognition at checkout!
The retailer, known for pulling knives from digital shelves years ago, now uses AI for age verification, ensuring customers are 18+.
While some view this as a gimmick or excessive tech, they’ve transitioned from:
product unavailability
to a more
responsible (compliant) approach.
Implementing age checks, even for a single item in a mixed basket, raises the question: will this impact conversion rates?
